Article: GTI Yiwu Cross-Border E-Commerce Fair Visit
GTI Yiwu Cross-Border E-Commerce Fair Visit
On November 26, 2025, a GTI delegation traveled to Yiwu to attend the China (Zhejiang) Cross-Border E-Commerce Fair, gaining firsthand exposure to one of the largest and most dynamic gatherings in the global e-commerce industry. As a city widely known as the "World Supermarket," Yiwu provided an ideal setting for scholars to explore international supply chains, engage with suppliers, and better understand the evolving landscape of cross-border trade.
The visit began in the morning with a guided tour of the exhibition. With the support of Adele, the delegation joined a specially arranged English-language tour and connected directly with event organizers, allowing participants to navigate the expansive exhibition space together. The fair spanned over 50,000 square meters and featured more than 1,200 companies, attracting over 30,000 visitors and numerous international delegations. Exhibitors showcased a wide range of products and services across categories such as consumer goods, logistics, digital platforms, and cross-border solutions, offering scholars a comprehensive view of the global e-commerce ecosystem.
During the visit, scholars actively engaged with exhibitors and explored product offerings from different regions and industries. As part of an interactive exercise, participants experimented with selecting and purchasing goods they believed would appeal to consumers in their home countries. This hands-on approach encouraged deeper thinking about market demand, cultural preferences, and product positioning in international contexts. The activity also highlighted the strategic considerations involved in cross-border trade, from sourcing to branding.
In the afternoon, participants were given the flexibility to continue exploring the fair or independently visit other parts of Yiwu's markets. This open format enabled scholars to tailor their experience based on individual interests, whether by further engaging with suppliers, observing market dynamics, or identifying potential business opportunities. The exhibition concluded in the late afternoon, followed by personal free time.
In the evening, the delegation gathered for dinner at the Belt and Road School, where they had the opportunity to engage in informal discussions with the dean. The session provided a platform for participants to reflect on the day's experiences, exchange observations, and synthesize key insights related to cross-border e-commerce and global trade practices.
On November 27, the fair and its accompanying conferences continued, offering additional opportunities for participation. Scholars could revisit the exhibition or explore Yiwu's extensive wholesale markets as part of their independent activities, further deepening their understanding of the city's role in global commerce.
Beyond the exhibition itself, the trip also fostered cultural exchange and personal reflection. One participant, Angelo Mok, documented the journey in a Chinese-language travel diary, sharing his perspective with the broader group and demonstrating the program's emphasis on cross-cultural engagement and communication.
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